About Us
What changes urban mobility isn't the cars in motion — it's where they stop.
Smooth turns parking lots into mobility ports,
building the infrastructure the next era depends on.
VISION
Rather than lamenting the world, stand on the side that changes it. Use technology to redefine society's defaults and build a more interesting world no one has seen before. That's where Smooth begins.
INSPIRED BY
Shinsaku Takasugi (1839–1867)
From his death poem: "Make a dull world an interesting one."
MISSION
Mobility payments evolved through transit IC cards and ETC — and parking is the last frontier. Smooth seamlessly connects every payment around movement and fundamentally redesigns urban infrastructure for the autonomous age.
Core Values
Caring for others
Stand in another's place and engage with respect and sincerity.
Doing what is right
Don't be swept by short-term gain. Keep choosing what is right.
Always respect others
Never forget courtesy, in any situation.
Apply experience and knowledge accurately
Accumulate learning and turn it into sound judgment.
Discipline desires and act
Refuse easy temptations. Move with intent.
Take responsibility for your words
What is said must always be proven through action.
Have a self no one else has
The strength of the individual becomes the strength of the team. Be one of a kind.
Challenge
Parking, fueling, charging, toll gates. Every time we move by car, we lose time and attention to payments and authentication. Smooth combines camera-based recognition with payment to turn these touchpoints into something users pass through unconsciously.What we envision beyond that is a city where the very concept of "procedure" disappears from every car-related moment.
What We Take On
Cameras recognize vehicles and connect them to a pre-registered account automatically. No card to pull out, no app to open. We're driving the actions required for authentication down to zero.
Authentication, billing, and settlement complete together. By the time you've stepped out of the car, the payment is done. From parking to fueling, charging, and tolls — we'll keep car-related payments running silently in the background.
Starting from over 100,000 hourly parking lots in Japan, we'll gradually expand the auth and payment infrastructure. EV charging, autonomous mobility hubs, toll gates, drive-thrus. We'll connect every place a car stops and redesign the urban mobility experience itself.
Founder
FOUNDER & CEO
Japan, squeezed between limited land and a large population, has long struggled with a chronic shortage of parking. And yet, compared to other countries, the digital transformation of hourly parking lots remains far behind. With experiences built around lock plates and payment kiosks, don't many drivers feel a quiet, constant stress?
In a few years, autonomous vehicles will be running through our cities as a matter of course. Driverless cars will enter parking lots on their own, pay on their own, and drive away on their own. In that world, payment kiosks, lock plates, and gates are no longer needed. Smooth's "just enter and leave" automatic payment is the very standard equipment of that future.
Smooth isn't only changing today's parking experience for human drivers — we're laying down, right now, the infrastructure tomorrow's autonomous-vehicle cities will depend on. First, we'll radically reshape existing parking lots, building a "smooth parking, smooth city" for everyone.
Our Team
Company
| Company name | Smooth Inc. |
| Representative | Fusanosuke Izumi |
| Founded | May 20, 2025 |
| Office | Hayama Heights 303, 2-13-13 Kitazawa, Setagaya-ku, Tokyo |
| Affiliation | Japan Parking Business Association |
